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    Sony to Introduce New PlayStation 3 Model With More Memory at Same Price


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    Sony to Introduce New PlayStation 3 Model With More Memory at Same Price

    Post by akaishuu on Mon Sep 06, 2010 10:33 pm

    Sony Corp. will introduce a new model of its PlayStation 3 video-game console on July 29 in Japan, offering more memory at the same price as the previous machine.

    The company will sell a 160-gigabyte model for 29,980 yen ($342), the same price at which the Tokyo-based company had previously offered its 120-gigabyte console, according to a faxed statement today. A 320-gigabyte model will sell for 34,980 yen, Sony said.

    Sony’s effective price cut follows a similar move by rival Microsoft Corp., which last month introduced a new model of its Xbox 360 video-game console in Japan for 29,800 yen and cut the price of its existing player by 17 percent. Sony and Microsoft are competing to win share from video-game leader Nintendo Co.

    Kyoto-based Nintendo last month sold 73,336 Wii consoles in Japan, while Sony sold 71,779 PS3s, according to Tokyo-based research firm Enterbrain Inc. Redmond, Washington-based Microsoft sold 22,673 Xbox 360 players.

    Sony was unchanged at 2,330 yen as of 1:01 p.m. on the Tokyo Stock Exchange, while the benchmark Nikkei 225 Stock Average rose 0.2 percent. Shares of Nintendo fell 0.7 percent in Osaka trading.

    The price of the 120-gigabyte PS3 will be “open” from tomorrow, according to Sony’s statement, meaning retailers are free to set it.

    To contact the reporter on this story: Jason Clenfield in Tokyo at jclenfield@bloomberg.net
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